To dominate your market in today’s consumer environment, you need to leverage a number of marketing platforms. This often makes it difficult to track the effectiveness of a particular aspect of your marketing strategy.
How well are your outdoor ads doing? Is anyone calling from the yellow pages ad?
One of the best ways to evaluate the effectiveness of a print ad or online marketing is through phone tracking.
Utilizing sophisticated software, we assign specific phone numbers to your campaigns.
Incoming calls using these numbers are tracked and numerous details about the call are recorded, including date, time, length of call and caller ID.
Calls can be recorded for staff accountability as well as training, resulting in improved closure rates and better communication with prospective customers.
Call logs and recordings are provided on a monthly basis, or when necessary, we can provide them on demand.